This print and commercial campaign for Inkbox temporary tattoos shows how easy it is to switch your tattoo style with dopplegangers seen as polar stereotypes. By focusing on the semi-permanence of the tattoos, we targeted the young, high school to college demographic who might not be ready to commit to a permanent tattoo. We used dark contrast lighting to enhance the differences between styles and script type to mimick the company logo. The matching commercial uses blended music to show that one persons interest can vary greatly but still work together. An interactive mall display helps shoppers find stores that match their style through a quiz and pair it with their perfect ink. Through an instagram contest, sharing pictures promotes the free hand design option and increases the audience reached.
Role: Art Director, Videographer, Copywriter
Partner-Anna Endres: Photographer, Copywriter
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Role: Art Director, Photographer, Videographer, Copywriter