These booklets are for a startup app that aims at providing information to parents about raising children in a digital world. They contains articles, infographics, and checklists designed to help parents discuss the challenges their children face online and how to discuss and prevent them. Following zift's brand guidelines, I wanted to make the large amount of information pleasing to look at and read. I designed the layout of each page to be engaging and easy to understand for parents of children age 1-18. Feedback from the client was taken and applied to create a booklet that can be printed to hand out or their customers can download from their website and use for their families.
Created for national auto brand Pep Boys, these direct mail postcards and booklets were sent to different customer markets with corresponding coupons to incite in-store purchases. They followed the seasonal style guides to bring a fresh look to the brand. Lifestyle images reflected each market. I worked with the printer to package for production and review samples before all pieces were created and mailed.